It All Started With One Word I Never Wanted to Say: “No.”
I still remember the moment.
My father reached for a piece of mithai after dinner. And I said, “No, Dad. Please don't eat that, its gonna spike your sugar.”
He didn’t argue.
He didn’t plead.
He just smiled faintly, nodded, and looked away.
But something in him dimmed. And something in me broke.
Because how do you tell someone that a piece of their culture… a bite of joy… the flavor of memory—is now dangerous?
How do you say “I love you” with your hands tied?
That moment haunted me. Not just for days—but for years. Because I saw what food denial really meant:
A quiet kind of grief.
The slow erosion of joy.
The unspoken cost of managing diabetes in a culture built around sweets and celebration.
And worse? The market was full of lies.
“Sugar-free” labels that meant nothing.
Agave. Jaggery. Coconut sugar.
Pretty words. Deadly results.
These weren’t alternatives. They were illusions.
And no one was fixing it.
So I decided to.
We Built From Nothing. So You Could Give Everything.
We didn’t cut corners.
We didn’t white-label a low-carb protein bar and call it mithai.
We didn’t hide behind health claims or shortcut science.
We started from scratch—with love, with grief, and with clinical data.
- We spent years in research and development – its not just about replacing sugar
- We conducted thousands of tests – initially on our kids, then the wife
- We worked with some of the smartest “Food Scientists and medical experts in the world”
- And we tested. And failed. And reworked. Until it was finally… right.
Our Guiding Flame
“Every piece we craft… every recipe we perfect… every box we send out the door—he’s still here. Watching. Guiding. Scolding us when we don’t get it right.”
We don’t make products.
We make promises—to people we love. To people you love.
This isn’t a business born from market research.
This is a legacy, lit by heartbreak and powered by conviction.
ROHIT’S is not a compromise. It’s a return.
To joy. To tradition. To the sweet things in life—without the crash, the guilt, or the fear.
BUILT ON A FOUNDATION OF SUCCESS
ROHIT'S is backed by the visionary founders of Nick’s Ice Cream, a Swedish company founded in 2016. Nick’s is a world leader in developing and marketing products with no added sugar and lower calories. Having started in the US with Ice Cream, it has expanded to a range of confectionary items. Nicks secured $100 million in Series C funding in 2021.
NICLAS “NICK” LUTHMAN
Nick is a lifelong multi-entrepreneur and founder of several successful businesses. Standing on a solid scientific platform established at the Royal Institute of Technology in Stockholm, Nick has the ability to understand new technologies and help them through STATE-OF- THE-ART applications. Nick is the “NICK” in the multinational food science company, establishing the NICK'S brand in over 15 markets globally and available in over 18.000 stores in the US alone.
FREDRIK JOHNSSON
Fredrik is a co-founder and served as a board member at NICK'S. Fredrik is also the founder and President of Monaco-based Sports Marketing company IMP and the Race of Champions (ROC). In these roles, he has led a team of over 200 staff to deliver ground-breaking world-class events across the globe including the Bird's Nest Olympic Stadium in Beijing, London’s Wembley and Olympic Stadiums, and King Fahad Stadium in Riyadh.
CARL BACKLUND
Carl is a Swedish entrepreneur-and one of the co-founders of NICK'S. Carl has a long track record of starting and running companies within product development, management consulting, and manufacturing selling to more than 50 countries. Carl was the CEO at NICK'S for eight years and presently oversees the supply chain.
ROHIT WALIA
A British-Indian entrepreneur, Rohit is the Co-founder, CEO, and inventor of the patent-pending “THE ORIGINAL LIGHT MITHAI.” Rohit brings years of experience in the food industry and an appreciation for science, innovation, South Asian foods, and culture. At NICK’S USA, Rohit led the development and commercialization of several products.